The Story · London, 2026
Built for the personwhose health runs on good intentions
Why we built a service that runs someone’s health the way a good family office runs their money.
Where itstarted
We kept meeting the same person.
Some ran companies or had sold one. Others were actors, musicians and athletes, some still working and some retired, whose diaries had always belonged to somebody else. Many trained five or six days a week and treated their health as the thing that kept them sharp. Most had spent a year or more building the routine.
Then came a week in Singapore, or three in a row in New York. By the time they were home, three sessions had gone, sleep was a mess and the baseline had slipped. Nothing dramatic. Enough to notice in the mirror and in the afternoon meetings.
The missed sessions were rarely the real problem. The logistics were: a hotel where they could actually sleep, a specialist nobody had got round to booking, the scan their consultant asked for in February, and the blood panel meant for March that was still unbooked in June.
What was missingwas management
These people had a wealth manager for the money, an assistant for the diary and someone looking after the house. Their health they still ran themselves, late in the evening, between other things.
Another app would not have helped. What they lacked was one person to find the right doctor, clinic or practitioner, keep the testing dates, book the scan, the treatment, the spa week and the hotel, and absorb every reschedule, in London and in whichever city came next.
So that is what Flow State does. One owner runs it, the guarantees sit in the contract, and every clinic, practitioner, spa and hotel bills you directly at cost. No owner takes on more than twelve members.
The owner is also your concierge: the person who books your consultant books Thursday’s table and the flight home, and every request goes through the same number, so you never explain the week twice.
See what the fee pays for
How itruns
01
The owner
One person holds your injuries, preferences, providers and travel habits, so you explain your knee once. Each owner looks after twelve people at most.
02
The running
Bookings, rebookings and the providers behind them. Tests are booked, results are chased to your own doctor, and whatever they advise goes into your week. Travel is set up before you fly.
03
The guarantees
A reply within 24 hours, a programme that keeps running when life gets in the way, any provider shortfall put right, and at least 5 hours handed back every full month. All of it is in your agreement, and a miss is credited without you asking.
Whoruns it
Flow State is run by its founder, Benjamin Joseph.
He trained in law, then spent several years designing products in finance and health. He reads every application himself and is the owner for the founding members. If you would like to speak to him before you apply, write to concierge@joinflowstate.club and he will call you.
Apply, or ask for a callWho itis for
People whose time is worth more than the hours it takes to run their health. Some run a business or a family office. Others perform, or used to: actors, musicians and athletes who know exactly what a routine is worth. What they share is a full life and a preference for someone else to carry the small decisions that keep the routine going.
See the gallery
Apply for founding membership
We run this for twelve people at most. The founder reads every application himself and replies within two working days.
Apply now