A Mayfair townhouse street at first light, empty and still

Flow State

An executive assistant for your health, wellness and longevity

One accountable ownerfor your entire health life

Most of the people we work with already have someone running their money, their diary and their inbox, yet still look after their health themselves, in whatever time is left at the end of the day. So it slips. A long-haul week or a deal that runs late is enough to undo a routine that took a year to build. Behind every good week sit dozens of small decisions, from which consultant and which scan to which hotel, which spa and what to eat in Hong Kong. We make them, and you approve the few that matter. At Flow State one person takes charge of all of it and works weeks ahead of your diary, so that your health stops being another job on your list.

Your owner is also your concierge. They learn what you like, find the restaurants that suit your taste, ask for the table on your behalf and recommend the places worth your evening, and the same goes for flights and tickets. If it can be arranged, it is arranged. The aim is the same as with your health: to take the friction out of your week, so that your time goes to the people and work that matter to you.

Read why we built it
A study early in the morning: leather chair, open diary and coffee by the window

Built for London.Made to travel.

At Home

In London every part of it happens in person. Whatever your body or your mind needs, from a consultant or an MRI to a dermatologist, a therapist or a day at a spa, we find, check, book and manage it, and your diary simply tells you where to be and when.

See how a week runs
A London mews doorway on a quiet cobbled street
An empty private gym floor in warm wood and stone

Away

Before you travel we choose a hotel that suits how you sleep, book what you will need at the other end, from a massage or a trainer to a doctor if you need one, and send a jet-lag plan built around your flight. If a city cannot be covered properly, we tell you before you leave.

See the travel protocol
A leather holdall packed and waiting on a hotel bed
A hotel gym at dawn looking out over a city skyline

The Founding Twelve

Founding members pay £5,400 a month, VAT included, and that rate is held for 36 months from the day they join. We accept twelve, and each owner looks after twelve people at most. Once the twelfth place is taken the rate becomes £6,600, which is £14,400 a year more.

See the terms
The Obsidian founding card resting on dark stone
A private dining table laid for twelve

What the retainerbuys

01

Your Dedicated Owner

One person is accountable for everything, and over time they come to know your injuries, your providers and the hotel you prefer in Dubai, so you only ever explain things once.

A bound strategy document open on a desk
02

The One Number

You have a single WhatsApp number for every request, and the 24-hour reply is written into your agreement. We keep it for logistics, while results and documents are held in your private app, which means your assistant can make bookings without seeing anything clinical.

A phone face down beside a fountain pen
03

The Running

We handle every booking and rebooking, and we source, check and manage every provider. Your tests are booked, the results are chased to your own doctor, and their advice is built into your week. If your weeks begin to slip, we adjust the plan before you need to ask.

An airport lounge window at dawn
04

The Four Guarantees

Four promises are written into your agreement: a reply within 24 hours, a programme that keeps running when life gets in the way, any shortfall from a provider we arranged put right, and at least 5 hours handed back every full month. Each is credited automatically if we miss it.

A signed letter on cream paper
05

The Record

Your Health Strategy is agreed within the first fortnight and stays yours if you leave. Every three months we sit down with you and go through what was booked, what happened and what changes next. Each month the Value Ledger lists what we did, taken from the record, with the hours handed back counted at a published standard time. Six founders’ dinners a year are hosted and paid for by Flow State.

A quiet consulting room with an oak desk and a window onto a London square

Every clinic, practitioner, spa and hotel bills you directly at its own prices, and we add nothing to them.

See everything inside the fee

We work from your diary,weeks ahead

Tell us about a trip, a deadline or a dinner as soon as you know about it, and your owner plans around it the same day, so that by the time the week begins it has already been arranged.

Before the trip

The week is already moved

When a long-haul week appears in your diary, we rearrange the appointments on either side of it and book the hotel and everything you need at the other end before it occurs to you to ask.

Before it lapses

Due dates are ours

Bloods fall due, a scan needs repeating, a practitioner goes on holiday. We book, renew or arrange cover for each of them well before it becomes your problem.

Before the evening

Dinner is chosen

When a dinner appears in your diary, your owner finds somewhere that suits your taste and asks for the table on your behalf. If it is full, you hear the same day, with the next best option.

Before it drifts

Two misses, one question

If a session slips twice in quick succession, your owner calls to ask why and changes the plan that week.

All of this is logistics. Anything clinical stays with your own doctor, who leads and receives your results.

What we runfor you

  • Training

  • Recovery and spas

  • Bodywork and aesthetics

  • Testing and scans

  • Doctors and specialists

  • Mind and sleep

  • Retreats and hotels

These are the headings most of it falls under. If something serves your physical or mental wellbeing and it can be booked, your owner finds it, books it and manages it, and each provider bills you directly at cost. Restaurants, flights and tickets are personal bookings, which your owner arranges and you pay for.

See what we book

Whoruns it

Flow State is run by its founder, Benjamin Joseph.

He trained in law, then spent several years designing products in finance and health. He is the owner for the founding members, so the person who reads your application is the person who runs your week. If you would like to speak to him first, write to concierge@joinflowstate.club and he will call you.

Apply, or ask for a call
A study early in the morning: leather chair, open diary and coffee by the window
A warm empty room with one chair and a letter on the table

Apply for founding membership

The founder reads every application personally and replies within two working days. If the first 90 days do not suit you, you can leave on seven days’ notice and keep your Health Strategy.

Apply now